Captivating attendees with an event's story
Cadence launched its events platform in 2017 to offer event organizers and attendees an unforgettable event experience.
Event organizers are under a tremendous amount of pressure to create memorable content, exceed sponsor expectations, and craft a bespoke experience.
One of the most important pages within Cadence is the Home screen. Visually, it sets the "look and feel" of the event, and functionally, it directs attendees to relevant content or features (Schedule, Networking Profiles, Messaging, etc.).
In 2021, the “Home 2.0” update introduced the concept of “tiles”, which are widget-like elements that can link to almost anything within the event. They give event organizers total control over where they’d like to direct the attention of their audience.
Tiles have made the Home screen a powerful nexus for event branding and attendee engagement and have visually and functionally differentiated Cadence in the crowded events-app market.
“I’ve worked with other mainstream platforms and their welcome page is so flat. Cadence allows us to create a beautiful, on-brand experience that feels like an art gallery."
Founder, The Prism
Types of tiles that can be created
Types of content that can be linked
Increase in menu item engagement
Cadence is a platform for managing and experiencing in-person and virtual events. It’s used for live sessions, messaging, event materials, networking, customer engagement, registration, live polling, leaderboards, and more. Some of the most respected organizations use Cadence to take their events to the next level.
The evolution of the Home screen was not without its fair share of challenges.
The placement of in-app Notifications was moved, which confused some users, the parameter values for image overlays had to be adjusted to balance legibility with visual appeal, and a delayed update to the mobile app meant event organizers had to maintain two instances of the Home screen within the admin panel.
Despite some of the early setbacks, the Home 2.0 update increased engagement for features and content items, expanded branding opportunities, and provided additional post-event insights through tile analytics.
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