Revolutionizing customer engagement at congresses
About "Appointments" & "Customers"
Each year, organizations spend millions of dollars and hundreds of hours of effort towards meeting with their customers. Some of the most important meetings occur face-to-face at events.
These meetings are vital for developing long-term relationships and driving business outcomes.
In 2017, Cadence broke into the market with two new features, Customers, and Appointments, to make the meeting planning, scheduling, and reporting process more effective.
Cadence has since made a lot of impact, especially for fortune 500 organizations in the health and life sciences sector. As one seasoned executive put it, “35 years in pharma and this is the best platform I’ve ever seen.”
70%
Less time scheduling meetings
2.6x
More meetings
year-over-year
year-over-year
33%
Reduction in event-related expenses
About Cadence
Cadence is a platform for managing and experiencing in-person and virtual events. It’s used for live sessions, messaging, event materials, networking, customer engagement, registration, live polling, leaderboards, and more. Some of the most respected organizations use Cadence to take their events to the next level.
Pre-Cadence workflow
Before we built the Appointments and Customers features, an organization’s workflow for customer engagement could look something like this:
Stakeholders and team leads strategize on which events the organization will be attending
Based on the geographical location and topic of the event, specific customers are prioritized and targeted
A third-party is contracted to schedule the meetings 6-8 weeks before the event begins
Customer outreach and meeting tracking is done via email and Excel
During the event, daily printouts are distributed that list an employee’s meetings
Meetings occur in designated rooms within the venue and attendance is marked for compliance purposes
Post-event reports are compiled in order to inform future business decisions
People who make this happen
Executives
Drive high-level decisions
Organizers
Are the "face" of the meeting
Schedulers
Schedule and manage meetings
Employees
Meet with customers at event
Customers
Meet with employees at event
Support Reps
Provide any needed assistance
Key problems
There was no single source of truth for viewing individual or team meetings, resulting in poor visibility and communication breakdowns
Scheduling and rescheduling was done manually via email back and forths, which was very tedious and difficult to keep track of
Meetings could be in a separate system, which meant using multiple apps for a single event
Post-event reports took weeks to compile
Event-related data didn’t feed back into the systems the organization relied on
How we learned about our users
Discovery Interviews
Post-event surveys
On-site support
Internal Workshops
